SUPER LEAGUE GAMING, INC. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (form 10-Q)


References in this Quarterly Report on Form 10-Q to "Super League Gaming, Inc."
"Company," "we," "us," "our," or similar references mean Super League Gaming,
Inc. References to the "SEC" refer to the U.S. Securities and Exchange
Commission.



Forward-Looking Statements



You should read the following discussion and analysis of our financial condition
and results of operations in conjunction with our condensed consolidated
financial statements and the related notes included elsewhere in this interim
report. Our condensed consolidated financial statements have been prepared in
accordance with U.S. GAAP. The following discussion and analysis contains
forward-looking statements within the meaning of Section 27A of the Securities
Act of 1933, as amended (the "Securities Act") and Section 21E of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), including, without
limitation, statements regarding our expectations, beliefs, intentions or future
strategies that are signified by the words "expect," "anticipate," "intend,"
"believe," or similar language. All forward-looking statements included in this
document are based on information available to us on the date hereof, and we
assume no obligation to update any such forward-looking statements. Our business
and financial performance are subject to substantial risks and uncertainties.
Actual results could differ materially from those projected in the
forward-looking statements. In evaluating our business, you should carefully
consider the information set forth under the heading "Risk Factors" included
Part I, Item 1A of our Annual Report on Form 10-K for the year ended
December 31, 2021, as well as in Item II, Part 1A of this Quarterly Report on
Form 10-Q (this "Report"). Readers are cautioned not to place undue reliance on
these forward-looking statements.



Overview



Super League Gaming, Inc. (Nasdaq: SLGG) builds and operates networks of games,
monetization tools and content channels across open-world gaming platforms that
empower developers, energize players, and entertain fans. Our solutions provide
incomparable access to an audience consisting of players in the largest global
metaverse environments, fans of hundreds of thousands of gaming influencers, and
viewers of gameplay content across major social media and digital video
platforms. Fueled by proprietary and patented technology systems, the Company's
platform includes access to vibrant in-game communities, a leading metaverse
advertising platform, a network of highly viewed channels and original shows on
Instagram, TikTok, Snap, YouTube, and Twitch, cloud-based livestream production
tools, and an award-winning esports invitational tournament series. The
Company's properties deliver powerful opportunities for brands and advertisers
to achieve impactful insights and marketing outcomes with gamers of all ages.



We generate revenue from (i) advertising, serving as a marketing channel for
brands and advertisers to reach their target audiences of gamers across our
network, (ii) content, curating and distributing esports and gaming-centric
entertainment content for our own network of digital channels and media and
entertainment partner channels, and (iii) direct to consumer offers, including
digital subscriptions, in-game digital goods, and gameplay access fees. We
operate in one reportable segment to reflect the way management and our chief
operating decision maker review and assess the performance of the business.



Matters Affecting Comparability

During fiscal year 2021, we completed the acquisitions described below under the
heading, “FY 2021 Acquisitions” (collectively, the FY 2021 Acquisitions”).



Executive Summary



During the third quarter of 2022, we continued our growth trajectory,
highlighted by reaching over 70 million unique monthly players through our
metaverse gaming network. Our challenge, and opportunity, is to capture the
significant shift in the digital advertising market toward in-game advertising.
We continued to strengthen our leadership position in video game experiences and
entertainment by winning a larger share of advertisers' wallets, further
monetizing our sought-after premium advertising inventory, and adding new
partners to expand our global network sales fleet.



Our continued focus on topline revenue growth resulted in third quarter 2022
revenue of $4.5 million, an increase of 25%, compared to $3.6 million in the
third quarter of 2021, driven by strong percentage increases in our advertising
and sponsorship revenue stream. Third quarter 2022 cost of revenue was $2.7
million compared to $2.3 million in the comparable prior year quarter, primarily
reflecting the significant increase in related revenue, compared to the prior
year quarter. As a percent of revenue, gross profit in the third quarter of 2022
was 40% compared to 38% in the prior year quarter.



                                      -26-

——————————————————————————–

Table of Contents




Total operating expense in the third quarter of 2022, excluding noncash goodwill
impairment charges totaling $42.0 million (Note 2) and accrued contingent
consideration related to FY 2021 Acquisitions totaling $1.8 million (Note 4),
were $10.1 million compared to $8.3 million in the comparable prior year
quarter, and included increased personnel costs, and intangible asset
amortization expense associated with our FY 2021 Acquisitions. Operating expense
in the third quarter of 2022 included noncash amortization of intangible assets,
totaling $1.7 million compared to $1.1 million in the third quarter of 2021,
reflecting a full quarter of amortization of intangible assets acquired in
connection with our FY 2021 Acquisitions. Noncash stock compensation charges for
the third quarter of 2022 totaled $1.2 million compared to $636,000 in the third
quarter of 2021.



As discussed below, third quarter 2022 results included a goodwill impairment
charge totaling $42.0 million, primarily due to the sustained decline in our
market capitalization as of September 30, 2022, consistent with the broader mid
and micro-cap markets. In addition, as discussed below, third quarter 2022
results included the accrual of contingent consideration related to FY 2021
Acquisitions totaling $1.8 million, which is reflected as compensation expense
in the condensed consolidated statement of operations due to the related earn
out being contingent upon continued employment.



On a GAAP-basis, which includes the impact of noncash charges, including the
goodwill impairment charge of $42.0 million, net loss in the third quarter of
2022 was $52.6 million, or $(1.41) per share, compared to a net loss of $7.0
million, or $(0.20) per share, in the comparable prior year quarter. Excluding
the impact of the goodwill impairment charges and the accrual of FY 2021
Acquisition related contingent consideration, the net loss for the third quarter
of 2022 was $8.7 million, or ($0.23) per share.



FY 2021 Acquisitions


FY 2021 Acquisitions were comprised of the following:

? We acquired Mobcrush, effective June 1, 2021 (the “Mobcrush Acquisition”). We

believe the acquisition of Mobcrush will enable us to provide brands,

advertisers, and other consumer facing businesses with significant audience

reach across the most important engagement channels, providing livestream and

video on demand social media audience reach through a network of mid-tier

    social media influencers.



? In August 2021, we completed the acquisition of Bannerfy which reinforces our

commitment to helping creators monetize their fan base as they seek to turn

their passion into their livelihood and provides brands with access to

additional premium inventory from creators through the Company, to establish

organic connections with their fans and followers. Based in the United

Kingdom, and having already onboarded a strong roster of European gaming

creators and brand partners, and as the first international acquisition by the

Company, Bannerfy represents another path to expansion of our advertising and

    sponsorship partner base.




  ? On October 4, 2021, we completed the acquisition of Bloxbiz Co. (doing

business as, and hereinafter referred to as “Superbiz”), a dynamic advertising

platform designed specifically for metaverse environments. Superbiz’s initial

deployment enables brands to advertise across popular Roblox game titles and

helps Roblox creators with monetization and game analytics. Superbiz’s

advertising platform reaches more than 70 million monthly active Roblox users

across a collection of more than 150 curated, brand-safe games. In-game ads

take the form of creative billboards that complement the gaming experience,

allowing for natural discovery without interrupting gameplay. The ads are

measured through Superbiz’s advanced technology, which verifies viewability in

a 3D space and provides aggregated audience geographic, language, and device

data. The acquisition allows us to execute on our strategic plans to extend

    our existing and expanding presence and reach in the metaverse.




During the nine months ended September 30, 2022, we also focused on continuing
to forge strategic partnerships to create a global reseller network to augment
our direct salesforce efforts. These partners have breadth and depth across all
of the significant industry verticals along with global geographic coverage,
which we believe will facilitate the acceleration of the rollout and awareness
for our innovative ad products and drive the acceleration of future
monetization.



Delisting Notice



On October 4, 2022, Super League Gaming, Inc. (the "Company") received a letter
(the "Letter") from the Listing Qualifications Staff of The Nasdaq Stock Market,
LLC ("Nasdaq") indicating that, based upon the closing bid price of the
Company's common stock, par value $0.001 per share ("Common Stock"), for 30
consecutive business days, the Company is not currently in compliance with the
requirement to maintain a minimum bid price of $1.00 per share for continued
listing on the Nasdaq Capital Market, as set forth in Nasdaq Listing Rule
5550(a)(2). The Letter has no immediate effect on the listing of the Company's
Common Stock on The Nasdaq Capital Market.



The Company intends to monitor the closing bid price of its Common Stock. To
regain compliance, the closing bid price of the Company's Common Stock must be
at least $1.00 per share for 10 consecutive business days during the 180-day
period from October 4, 2022 to April 3, 2023. If the Company does not regain
compliance with the minimum bid price requirement by April 3, 2023, Nasdaq may
grant the Company a second 180-day period to regain compliance. To qualify for
this additional 180-day compliance period, the Company would be required to meet
the continued listing requirement for market value of publicly held shares and
all other initial listing standards for the Nasdaq Capital Market, other than
the minimum bid price requirement. In addition, the Company would also be
required to notify Nasdaq of its intent to cure the minimum bid price deficiency
by effecting a reverse stock split, if necessary. If the Company does not regain
compliance within the allotted compliance periods, including any extensions that
may be granted by Nasdaq, Nasdaq will provide notice that the Company's Common
Stock will be subject to delisting. The Company would then be entitled to appeal
that determination to a Nasdaq hearings panel.



Seasonality



Our revenue fluctuates quarterly and is generally higher in the second half of
our fiscal year, with the fourth quarter typically representing our highest
revenue quarter each year. Advertising spending is traditionally seasonally
strong in the second half of each year, reflecting the impact of seasonal back
to school, game release and holiday season advertising spending by brands and
advertisers. We believe that this seasonality in advertising spending affects
our quarterly results, which generally reflect relatively higher advertising
revenue in second half of each year, compared to the first half of the year.



Impact of COVID-19 Pandemic



The novel coronavirus and actions taken to mitigate the spread of it have had
and are expected to continue to have an adverse impact on the economies and
financial markets of many countries, including the geographical areas in which
the Company operates. It is unknown how long the adverse conditions associated
with the coronavirus will last and what the complete financial effect will be to
the Company.



Although we were impacted by the general deferral in advertising spending by
brands and sponsors resulting from the COVID-19 pandemic for a significant
portion of fiscal year 2020, we reported significant quarter over quarter growth
in revenue in the second half of fiscal 2020, and throughout fiscal year 2021
and we expect to continue to expand our advertising revenue and revenue from the
sale of our proprietary and third-party user generated content in future
periods, as we continue to expand our advertising inventory, viewership and
related sales activities.



For a discussion of the risk factors related to COVID-19, please refer to Part
II, Item 1A.""Risk Factor"" in our Annual Report on Form 10-K for the year ended
December 31, 2021.



                                      -27-

——————————————————————————–

Table of Contents

Results of Operations for the Three and Nine Months Ended September 30, 2022 and
2021




The following table sets forth a summary of our results of operations for the
three and nine months ended September 30, 2022 and 2021 (dollars in thousands):



                          Three Months                                             Nine Months
                      Ended September 30,                Change                Ended September 30,                Change
                       2022           2021           $            %             2022          2021            $            %
REVENUE             $     4,508$  3,605$     903           25 %   

$ 12,555$ 5,478$ 7,077 129 %
COST OF REVENUE

           2,719        2,250           469           21 %   

7,086 3,125 3,961 127 %
GROSS PROFIT

              1,789        1,355           434           32 %         5,469         2,353         3,116          132 %
OPERATING EXPENSE
Selling,
marketing and
advertising               2,958        2,818           140            5 %         8,693         6,236         2,457           39 %

Engineering,

technology and
development               3,827        3,113           714           23 %        12,607         7,215         5,392           75 %
General and
administrative            5,085        2,397         2,688          112 %        10,954         6,814         4,140           61 %
Impairment of
goodwill                 42,000            -        42,000          100 %        42,000             -        42,000          100 %
Total operating
expense                  53,870        8,328        45,542          547 %  

74,254 20,265 53,989 266 %
NET LOSS FROM
OPERATIONS

              (52,081 )     (6,973 )     (45,108 )        647 %       (68,785 )     (17,912 )     (50,873 )        284 %
OTHER INCOME
(EXPENSE), NET             (521 )          4          (525 )       (N/A )%         (499 )       1,219        (1,718 )       (141 )%
Loss before
benefit from
income taxes            (52,602 )     (6,969 )     (45,633 )        655 %  

(69,284 ) (16,693 ) (52,591 ) 315 %
Benefit from
income taxes

                  -            5            (5 )       (100 )%  

46 3,078 (3,032 ) (99 )%
NET LOSS

            $   (52,602 )$ (6,964 )$ (45,638 )        655 %   

$ (69,238 )$ (13,615 )$ (55,623 ) 409 %

Comparison of the Results of Operations for the Three and Nine Months Ended
September 30, 2022 and 2021

Revenue (dollars in table in thousands)



                         Three Months                                          Nine Months
                     Ended September 30,              Change               Ended September 30,              Change
                      2022           2021          $           %            2022           2021          $           %
Advertising and
sponsorships       $    3,538$ 2,360$ 1,178          50 %    $     8,913$ 3,279$ 5,634         172 %
Content sales             553           618         (65 )       (11 )%         2,245        1,273         972          76 %
Direct to
consumer                  417           627        (210 )       (33 )%         1,397          926         471          51 %
                   $    4,508$ 3,605$   903          25 %    $    12,555$ 5,478$ 7,077         129 %




                                               Three Months                 Nine Months
                                            Ended September 30,         Ended September 30,
                                             2022          2021          2022          2021
Number of customers > 10% of revenue /
percent of revenue                        Two /  26%     Two / 34%    One /  12%     Two / 25%
By revenue category:
Advertising and sponsorships              Two /  26%     One / 19%    One /  12%     One / 12%
Content Sales                                 -              -            -              -
Direct to consumer                            -          One / 15%        -          One / 13%




                                      -28-

——————————————————————————–

Table of Contents

Three Months Ended September 30, 2022, Compared to the Three Months Ended
September 30, 2021:



   ?  Advertising and sponsorship revenue increased primarily due to a 100%
      increase in our direct sales advertising revenue generating customers for
      the three months ended September 30, 2022, as compared to the prior year
      comparable quarter.



? Content sales revenue decreased 11% during the three months ended September

      30, 2022 primarily due to a slight decrease in content sales revenue
      generating customers, which was partially offset by a 12% increase in
      average content sales revenue per customer. Content sales revenue for the

three months ended September 30, 2022 were primarily comprised of broadcast

and gameplay projects with Topgolf Entertainment Group, iHeartMedia +

Entertainment, Inc., Bytedance Pte. Ltd, and NHL Enterprises, L.P., Viacom

International Inc., and Hamilton IP, LLC. During the three months ended

September 30, 2021, content sales revenue was primarily comprised of

broadcast and gameplay projects with Endemol Shine North America, a division

of Banijay, AVY Entertainment (DBA Tempo Storm), Aftershock Media Group,

Topgolf Entertainment Group, Hitbox, LLC d/b/a Next Generation Esports and

      GenG.




   ?  Direct to consumer revenue for the three months ended September 30, 2022

decreased $210,000, or 33%, compared to the comparable prior year quarter.

Direct to consumer revenue is comprised of revenue generated from our

Minehut digital property, which provides various Minecraft server hosting

services on a subscription basis and other digital goods to the Minecraft

gaming community, and direct to consumer in-game platform sales revenue

through the sale of digital goods, including cosmetic items, durable goods,

player ranks and game modes, within our Mineville and Pixel Paradise gaming

servers, which leverage the flexibility of the Microsoft Minecraft Bedrock

platform, are powered by our InPvP cloud architecture technology, and

represent two of the seven official Microsoft Minecraft partner servers.

Revenue is generated when transactions are facilitated between Microsoft and

      the end user, either via in-game currency or cash.



Nine Months Ended September 30, 2022, Compared to the Nine Months Ended
September 30, 2021:



   ?  Advertising and sponsorship revenue increased primarily due to a 95%
      increase in our direct sales advertising revenue generating
      customers, driven by the growth of our premium in-game and in-stream

advertising inventory, due in part to a full nine months of revenues related

to our FY 2021 Acquisitions, and an approximately 54% increase in the

average revenue per customer for the nine months ended September 30, 2022,

      as compared to the prior year comparable period.



? Content sales revenue increased primarily due to a 33% increase in content

sales revenue generating customers, and a 32% increase in average content

sales revenue per customer. The increase also included $919,000 of product

design and software development kit related revenue pursuant to a

development agreement with a customer, which was completed during the first

      quarter of 2022



? Direct to consumer revenue for the nine months ended September 30, 2022

increased $471,000, or 51%, compared to the comparable prior year quarter,

due primarily to a full nine months of direct to consumer in-game platform

sales revenue within our Mineville and Pixel Paradise gaming servers, which

      was acquired in June 2021.




                                      -29-
--------------------------------------------------------------------------------



Cost of Revenue



Cost of revenue includes direct costs incurred in connection with the
satisfaction of performance obligations under our revenue arrangements including
internal and third-party engineering, creative, content, broadcast and other
personnel, talent and influencers, content capture and production services,
direct marketing, cloud services, software, prizing, revenue sharing fees and
venue fees. Cost of revenue fluctuates period to period based on the specific
programs and revenue streams contributing to revenue each period and the related
cost profile of our physical and digital experiences, advertising campaigns and
content sales activities occurring each period.



Three Months Ended September 30, 2022, Compared to the Three Months Ended
September 30, 2021:



   ?  Cost of revenue increased $469,000, or 21%, due primarily to the 25%
      increase in related revenue for the same period.



Nine Months Ended September 30, 2022, Compared to the Nine Months Ended
September 30, 2021:



   ?  Cost of revenue increased $3,961,000, or 127%, relatively consistent with
      the 129% increase in related revenue for the same period.




Operating Expense



Refer to the table summarizing our results of operations for the three and nine
months ended September 30, 2022 and 2021 above.




Noncash stock-based compensation expense for the periods presented was included
in the following operating expense line items (dollars in table in thousands):



                               Three Months                                        Nine Months
                            Ended September 30,             Change             Ended September 30,              Change
                            2022            2021         $          %           2022           2021          $          %
Sales, marketing and
advertising              $       295$   288$    7          2 %   $      776$   708$    68         10 %
Engineering,
technology and
development                      115            41         74        180 %          377            98         279        285 %
General and
administrative                   776           307        469        153 %        2,131           803       1,328        165 %
Total noncash stock
compensation expense     $     1,186$   636$  550         86 %   $    3,284$ 1,609$ 1,675        104 %




On January 1, 2022, the Company issued 1,350,000 performance stock units
("PSUs") under the Company's 2014 Amended and Restated Stock Option and
Incentive Plan, which vest in five equal increments of 270,000 PSUs, based on
satisfaction of market related vesting conditions during the three-year period
commencing on January 1, 2022, as described at Note 2 to the consolidated
financial statements included elsewhere herein. A market condition is reflected
in the grant-date fair value of an award, and therefore, a Monte Carlo
simulation model is utilized to determine the estimated fair value of the
equity-based award. Compensation cost is recognized for awards with a market
condition, provided the requisite service period is satisfied, regardless of
whether the market condition is ever satisfied. Noncash stock compensation
expense related to the PSUs totaled $570,000 and $1,691,000 for the three and
nine months ended September 30, 2022.



                                      -30-
--------------------------------------------------------------------------------

Selling, Marketing and Advertising

Three Months Ended September 30, 2022, Compared to the Three Months Ended
September 30, 2021:

? Selling, marketing and advertising expense was relatively flat for the three

      months ended September 30, 2022, compared to the three months ended
      September 30, 2021.




   ?  Selling, marketing and advertising expense included the amortization of
      partner, customer and advertiser related intangible assets acquired in

connection with the FY 2021 Acquisitions totaling $526,000 and $503,000 for

      the three months ended September 30, 2022 and 2021, respectively.



Nine Months Ended September 30, 2022, Compared to the Nine Months Ended
September 30, 2021:

The increase in selling, marketing and advertising expense was primarily due to
the following:

? Increase in personnel costs associated with the Mobcrush Acquisition and the

addition of a total of 11 former Mobcrush employees, effective June 1, 2021,

to our direct sales function. The year-to-date 2022 period includes nine

months of net expense related to employees acquired in connection with the

FY 2021 Acquisitions, compared to four months for the year-to-date 2021

      period.



? In addition to the impact on personnel costs arising from the Mobcrush

Acquisition, the change reflects a net increase since the end of the prior

year comparable quarter of approximately 11 net full-time employees in

connection with the increase in our inhouse direct sales and marketing team,

focused on monetization and personnel in our creative and content functions.

? The increase in selling, marketing and advertising expense also included the

amortization of partner, customer and advertiser related intangible assets

acquired in connection with the FY 2021 Acquisitions totaling $1,578,000 for

the nine months ended September 30, 2022. FY 2021 Acquisition related

amortization of partner, customer and advertiser related intangible assets

for the nine months ended September 30, 2021 totaled $654,000, reflecting FY

2021 Acquisition related amortization for the period from June 1, 2021 to

      September 30, 2021.



Engineering, Technology and Development




Components of our platform are available on a "free to use," "always on basis,"
and are utilized and offered as an audience acquisition tool, as a means of
growing our audience, engagement, viewership, players and community.
Engineering, technology and development related operating expense include the
costs described below, incurred in connection with our audience acquisition and
viewership expansion activities. Engineering, technology and development related
operating expense includes (i) allocated internal engineering personnel expense,
including salaries, noncash stock compensation, taxes and benefits, (ii)
third-party contract software development and engineering expense, (iii)
internal use software cost amortization expense, and (iv) technology platform
related cloud services, broadband and other platform expense, incurred in
connection with our audience acquisition and viewership expansion activities,
including tools and product offering development, testing, minor upgrades and
features, free to use services, corporate information technology and general
platform maintenance and support. Capitalized internal use software development
costs are amortized on a straight-line basis over the software's estimated
useful life.



Three Months Ended September 30, 2022, Compared to the Three Months Ended
September 30, 2021:

The increase in engineering, technology and development costs was primarily due
to the following:

? An increase of approximately nine net full-time employees since the end of

      the prior year period, in connection with an increase in staffing of our
      in-house product and engineering team focused on the development and
      enhancement of our product and technology platforms.



? The increase also included the amortization of developed technology related

intangible assets acquired in connection with the FY 2021 Acquisitions

totaling $337,000 for the three months ended September 30, 2022. FY 2021

Acquisition related amortization of developed technology related intangible

assets for the three months ended September 30, 2021 totaled $231,000.

? The change in engineering, technology and development costs for the three

      months ended September 30, 2022 included a decrease in cloud services and
      other technology platform costs totaling $370,000, or 23%, reflecting the
      initial impact of ongoing cost reduction and optimization activities.




                                      -31-
--------------------------------------------------------------------------------

Nine Months Ended September 30, 2022, Compared to the Nine Months Ended
September 30, 2021:

The increase in engineering, technology and development costs was primarily due
to the following:

? Increase in personnel costs associated with the FY 2021 Acquisitions which

included an increase in engineering and product function personnel totaling

16 full-time employees, effective June 30, 2021. The year-to-date 2022

period includes nine months of net expense related to employees acquired in

connection with the FY 2021 Acquisitions, compared to four months for the

      year-to-date 2021 period.




   ?  In addition to the impact on personnel costs arising from the FY 2021

Acquisitions, the change reflects a net increase since the end of the prior

year comparable quarter of approximately 12 full-time employees in

connection with an increase in staffing of our in-house product and

engineering team focused on the development and enhancement of our product

      and technology offerings and platforms.




   ?  The increase in engineering, technology and development costs for the nine

months ended September 30, 2022 also reflected an increase in cloud services

and other technology platform costs totaling $1,082,000, primarily

reflecting costs resulting from our FY 2021 Acquisitions, as well as

continued strong engagement across our digital properties. The year-to-date

      2022 period includes nine months of net expense related to employees
      acquired in connection with the FY 2021 Acquisitions, compared to four
      months for the year-to-date 2021 period.




  ? The increase also included the
    amortization of developed
    technology related intangible
    assets acquired in connection with
    the FY 2021 Acquisitions totaling
    $1,012,000 for the nine months
    ended September 30, 2022. FY 2021
    Acquisition related amortization
    of developed technology related
    intangible assets for the nine
    months ended September 30, 2021
    totaled $294,000.




General and Administrative



General and administrative expense for the periods presented was comprised of
the following (dollars in table in thousands):



                         Three Months                                          Nine Months
                     Ended September 30,              Change               Ended September 30,              Change
                      2022           2021          $           %            2022           2021          $           %
Personnel costs    $      738$   577$   161          28 %    $     2,042$ 1,569$   473          30 %
Office and
facilities                 63            53          10          19 %            193          108          85          79 %
Professional
fees                      207           317        (110 )       (35 )%           952        1,162        (210 )       (18 )%
Stock-based
compensation              776           307         469         153 %          2,132          802       1,330         166 %
Depreciation and
amortization              639           170         469         276 %          1,096          308         788         256 %
Other                     826           973        (147 )       (15 )%         2,703        2,865        (162 )        (5 )%
Contingent
consideration
(Note 4)                1,836             -       1,836         100 %          1,836            -       1,836         100 %
Total general
and
administrative
expense            $    5,085$ 2,397$ 2,688         112 %    $    10,954$ 6,814$ 4,140          61 %



A summary of the main drivers of the change in general and administrative
expense for the periods presented is as follows:

For the Three Months Ended September 30, 2022, Compared to the Three Months
Ended September 30, 2021:

? Personnel costs increased primarily due to a slight increase in headcount in

      our finance and accounting, human resources and operations functions.



? Noncash stock compensation expense included in general and administrative

expense increased $469,000, primarily due to the amortization of noncash

stock compensation in connection with performance-based stock units granted

on January 1, 2022, which vest in five equal tranches of 270,000 based on

the achievement of certain Company stock price targets as described at Note

2 to the condensed consolidated financial statements elsewhere herein.




   ?  Depreciation and amortization expense increased due primarily to the

amortization of developer related intangible assets acquired in connection

with the acquisition of Superbiz in October 2021, totaling $47,000. In

addition, during the three months ended September 30, 2022, certain products

and offerings acquired in connection with the Mobcrush Acquisition were

rebranded. As a result, the Company recorded a write down of trademark

      related intangible assets acquired in connection with the Mobcrush
      Acquisition totaling $423,000.



? Other general and administrative expense decreased primarily due to a 38%

decrease in D&O insurance premiums for the 2022-2023 policy period, which

      covers the period from March 2022 to February 2023.



? As of September 30, 2022, the Company determined that it was probable that

the contingency associated with the Initial Earn Out Period (as defined at

Note 4 to the condensed consolidated financial statements) would be met in

accordance with the terms of the Superbiz Purchase Agreement (as defined at

Note 4 to the condensed consolidated financial statements), and the

applicable amounts were reasonably estimable as of September 30, 2022,

resulting in a charge to compensation expense totaling $1,836,000 (including

approximately 512,000 shares of common stock valued at $0.68, the price of

our common stock as of September 30, 2022), which is reflected in general

and administrative expense in the condensed consolidated statement of

operations for three and nine months ended September 30, 2022. Refer to Note

      4 for additional information.




                                      -32-
--------------------------------------------------------------------------------

For the Nine Months Ended September 30, 2022, Compared to the Nine Months Ended
September 30, 2021:

? Personnel costs increased primarily due to a slight increase in headcount in

our finance and accounting function, human resources and operations

functions.

? Noncash stock compensation expense included in general and administrative

expense increased primarily due to the net annual and discretionary grant of

incentive equity-based awards to employees in May 2022, in connection with

our board-approved compensation and retention programs, the discretionary

grant of incentive equity-based awards to personnel in connection with the

FY 2021 Acquisitions in June 2021, and noncash stock compensation

amortization in connection with performance based stock units granted on

January 1, 2022, which vest in five equal tranches of 270,000 based on the

achievement of certain Company stock price targets as described at Note 2 to

      the condensed consolidated financial statements elsewhere herein.




   ?  Depreciation and amortization expense increased due primarily to the

amortization of trademark, developer and influencer related intangible

      assets acquired in connection with the FY 2021 Acquisitions, totaling
      $899,000.




   ?  As of September 30, 2022, the Company determined that it was probable that

the contingency associated with the Initial Earn Out Period (as defined at

Note 4 to the condensed consolidated financial statements) would be met in

accordance with the terms of the Superbiz Purchase Agreement (as defined at

Note 4 to the condensed consolidated financial statements), and the

applicable amounts were reasonably estimable as of September 30, 2022,

resulting in a charge to compensation expense totaling $1,836,000 (including

approximately 512,000 shares of common stock valued at $0.68, the price of

our common stock as of September 30, 2022), which is reflected in general

and administrative expense in the condensed consolidated statement of

operations for three and nine months ended September 30, 2022. Refer to Note

      4 for additional information.




Impairment of Goodwill



As described at Note 2 to the condensed consolidated financial statements
elsewhere herein, we performed a goodwill impairment test as of September 30,
2022. We utilized the market capitalization of the Company (Level 1 observable
input) as of September 30, 2022, to estimate the fair value of the Company's
single reporting unit. The estimated market capitalization was determined by
multiplying our September 30, 2022 stock price and the common shares outstanding
as of September 30, 2022. The market capitalization approach was utilized to
estimate the fair value of our single reporting unit as of September 30, 2022
due to significance of the decline in stock price as of September 30, 2022,
resulting in a market capitalization that was 38% of the net book value of our
single reporting unit as of September 30, 2022. Based on the analysis, the
estimated fair value of our reporting unit was $25.2 million, compared to a
carrying value of our single reporting unit of $67.3 million as of September 30,
2022. As such, the fair value of our single reporting unit was deemed to be
below its carrying value as of September 30, 2022, resulting in a goodwill
impairment charge of $42.0 million, which is reflected in the condensed
consolidated statement of operations for the three and nine months ended
September 30, 2022.



Liquidity and Capital Resources



General



Cash and cash equivalents totaled approximately $1.1 million and $14.5 million
at September 30, 2022 and December 31, 2021, respectively. The change in cash
and cash equivalents for the periods presented reflects the impact of operating,
investing and financing cash flow related activities as described below.



The accompanying condensed consolidated financial statements have been prepared
assuming the Company will continue as a going concern, which contemplates the
realization of assets and satisfaction of liabilities in the normal course of
business. Including a noncash goodwill impairment charge of $42.0 million, the
Company incurred net losses of $52.6 million and $69.2 million during the three
and nine months ended September 30, 2022, respectively, and had an accumulated
deficit of $194.5 million (including the third quarter 2022 noncash goodwill
impairment charge of $42.0 million) as of September 30, 2022. For the nine
months ended September 30, 2022, net cash used in operating activities totaled
$16.0 million.



To date, our principal sources of capital used to fund our operations and growth
have been the net proceeds received from equity and debt financings. We have and
will continue to use significant capital for the growth and development of our
business, and, as such, we expect to seek additional capital either from
operations or that may be available from future issuance(s) of common stock or
debt financings, to fund our planned operations. Accordingly, our results of
operations and the implementation of our long-term business strategies have been
and could continue to be adversely affected by general conditions in the global
economy, including conditions that are outside of our control. The most recent
global financial crisis caused by severe geopolitical conditions, including
conflicts abroad, and the lingering effects of COVID-19 and threats of other
outbreaks, have resulted in extreme volatility, disruptions and downward
pressure on stock prices and trading volumes across the capital and credit
markets in which we traditionally operate. A severe or prolonged economic
downturn could result in a variety of risks to our business and could have a
material adverse effect on us, including limiting our ability to obtain
additional funding from the capital and credit markets. In management's
judgement, these conditions raise substantial doubt about the ability of the
Company to continue as a going concern as contemplated by ASC 205-40, "Going
Concern."



                                      -33-
--------------------------------------------------------------------------------



Management's Plans



The Company experienced significant growth in fiscal year 2021 through organic
and inorganic growth activities, including the expansion of our premium
advertising inventory and quarter over quarter and year over year increases in
recognized revenue across our three primary revenue streams. In 2022, we are
focused on the continued expansion of our service offerings and revenue growth
opportunities through internal development, collaborations, and through
opportunistic strategic acquisitions, as well as management and reduction of
costs. Management is currently exploring several alternatives for raising
capital to facilitate our growth and execute our business strategy, including
strategic partnerships and or other forms of equity or debt financings.



Securities Purchase Agreement




On May 16, 2022, the Company entered into a securities purchase agreement (the
"SPA") with three institutional investors (collectively, the "Note Holders")
providing for the sale and issuance of a new series of senior convertible notes
in the aggregate original principal amount of $4,320,000, of which 8% is an
original issue discount (each, a "Note," and, collectively, the "Notes," and
such financing, the "Note Offering"). Each Note will accrue interest at a
guaranteed annual rate of 9% per annum, mature 12 months from the date of
issuance, and is convertible at the option of the Note Holders into that number
of shares of the Company's common stock, equal to the sum of the outstanding
principal balance, accrued and unpaid interest, and accrued and unpaid late
charges (the "Conversion Amount"), divided by $4.00, subject to adjustment upon
the occurrence of certain events as more specifically set forth in the Note;
provided, however, in no event will the Company be permitted to issue more than
19.99% of the shares of common stock issued and outstanding immediately prior to
the Note Offering, which number of shares shall be reduced, on a share-for-share
basis, by the number of shares of common stock issued or issuable pursuant to
any transaction or series of transactions that may be aggregated with the Note
Offering.



In addition, the Company may be required to redeem all or a portion of the Notes
under certain circumstances, and, in the event the Company sells common stock,
the Note Holders will have the right, but not the obligation, to require the
Company to use 50% of the gross proceeds raised from such sale to redeem all or
any portion of the Conversion Amount then remaining under the Notes, in cash, at
a price equal to the Conversion Amount being redeemed. The Company may, at its
option, redeem all or a portion of the Notes at a price equal to 110% of the
Conversion Amount being redeemed.



Concurrently with the SPA, the Company and the Note Holders entered into a
Registration Rights Agreement, pursuant to which the Company agreed to file a
Registration Statement on Form S-3 within 30 days after the closing of the Note
Offering.  See Note 5 to the condensed consolidated financial statements
contained elsewhere in this Report for additional information about the Note
Financing.


Common Stock Purchase Agreement




On March 25, 2022, we entered into a common stock purchase agreement (the
"Purchase Agreement") with Tumim Stone Capital, LLC ("Tumim"), pursuant to which
we have the right, but not the obligation, to sell to Tumim, and Tumim is
obligated to purchase up to up to $10,000,000 of newly issued shares (the "Total
Commitment") from time to time during the term of the Purchase Agreement. As
consideration for Tumim's commitment to purchase shares of common stock under
the Purchase Agreement, we issued to Tumim 50,000 shares of common stock (the
"Commitment Shares"), valued at $100,000, following the execution of the
Purchase Agreement.



The Purchase Agreement initially precludes us from issuing and selling more than
7,361,833 shares of our common stock, including the Commitment Shares, which
number equals 19.99% of our common stock issued and outstanding as of March 25,
2022, unless we obtain stockholder approval to issue additional shares, or
unless certain exceptions apply. In addition, a beneficial ownership limitation
in the agreement initially limits us from directing Tumim to purchase shares of
common stock if such purchases would result in Tumim beneficially owning more
than 4.99% of the then-outstanding shares of our common stock (subject to an
increase to 9.99% at Tumim's option upon at least 61 calendar days' notice). See
Note 6 to the condensed consolidated financial statements contained elsewhere in
this Report for additional information about the Tumim Offering.



Equity Distribution Agreement



On September 3, 2021, we entered into an Equity Distribution Agreement (the
"Sales Agreement") with two investment banks (the "Agents"), pursuant to which
we may offer and sell, from time to time, through the Agents (the "ATM
Offering"), up to $75 million of shares of our common stock (the "Shares"). Any
Shares offered and sold in the ATM Offering will be issued pursuant to our
Registration Statement on Form S-3 filed with the SEC on September 7, 2021.



Subject to the terms and conditions of the Sales Agreement, the Agents will use
their commercially reasonable efforts to sell the Shares from time to time,
based upon our instructions. Under the Sales Agreement, the Agents may sell the
Shares by any method permitted by law deemed to be an "at-the-market" offering
as defined in Rule 415 promulgated under the Securities Act, including, without
limitation, sales made directly on the Nasdaq Capital Market, on any other
existing trading market for our common stock or to or through a market maker.
The Agents may also sell Shares in privately negotiated transactions, provided
that the Agents receive our prior written approval.



                                      -34-
--------------------------------------------------------------------------------




We have no obligation to sell any of the Shares and may at any time suspend
offers under the Sales Agreement. The ATM Offering will terminate upon the
earlier of (a) the sale of all of the Shares, (b) the termination by the mutual
written agreement of the managing agent and the Company, or (c) November 16,
2022, one year from the date that the Form S-3 was declared effective by the
SEC.


Under the terms of the Sales Agreement, the Agents will be entitled to an
aggregate commission at a fixed rate of 3.0% of the gross sales price of Shares
sold under the Sales Agreement.




We intent to use the net proceeds from any "at-the-market" offering, if any,
primarily for working capital and general corporate purposes, including sales
and marketing activities, product development and capital and acquisition
related expenditures. We may also use a portion of the net proceeds for the
acquisition of, or investment in, technologies, solutions or businesses. As of
the date of this Report, there have been no sales of any Shares in connection
with the ATM Offering.



We may continue to evaluate potential strategic acquisitions. To finance such
strategic acquisitions, we may find it necessary to raise additional equity
capital, incur debt, or both. Any efforts to seek additional funding could be
made through issuances of equity or debt, or other external financing. However,
additional funding may not be available on favorable terms, or at all. The
capital and credit markets have experienced extreme volatility and disruption
periodically and such volatility and disruption may occur in the future. If we
fail to obtain additional financing when needed, we may not be able to execute
our business plans which, in turn, would have a material adverse impact on our
financial condition, our ability to meet our obligations, and our ability to
pursue our business strategies.



Cash Flows for the Nine Months Ended September 30, 2022 and 2021

The following table summarizes the change in cash balances for the periods
presented (dollars in table in thousands):



                                                       Nine Months Ended
                                                         September 30,
                                                      2022          2021
Net cash used in operating activities               $ (16,036 )$ (16,273 )
Net cash used in investing activities                  (1,514 )        (658 )
Net cash provided by financing activities               4,160        33,501
(Decrease) Increase in cash                           (13,390 )      16,570

Cash and cash equivalents, at beginning of period 14,533 7,942
Cash and cash equivalents, at end of period $ 1,143$ 24,512

Cash Flows from Operating Activities.




Net cash used in operating activities during the nine months ended September 30,
2022, primarily reflected our net GAAP loss for the nine months ended September
30, 2022 of ($69,238,000), net of adjustments to reconcile net GAAP loss to net
cash used in operating activities totaling $53,202,000, which included
$42,000,000 of goodwill impairment charges, $3,284,000 of noncash stock
compensation charges and depreciation and amortization of $4,478,000. Net cash
used in operating activities during the nine months ended September 30, 2021
primarily reflected our net GAAP loss for the nine months ended September 30,
2021 of ($13,615,000), net of adjustments to reconcile net GAAP loss to net cash
used in operating activities totaling ($2,658,000), which included $1,609,000 of
noncash stock compensation charges, depreciation and amortization of $1,962,000,
a noncash gain totaling $1,213,000 in connection with the forgiveness of our PPP
Loan in May 2021 and changes in valuation allowance totaling $3,078,000. Changes
in working capital for the periods presented reflected the impact of the
settlement of receivables and payables in the ordinary course.



Cash Flows from Investing Activities.

Cash flows from investing activities were comprised of the following for the
periods presented (dollars in table in thousands):



                                                           Nine Months Ended
                                                             September 30,
                                                            2022          2021

Cash acquired in connection with Merger with Mobcrush $ – $ 586
Cash paid in connection with Bannerfy Acquisition, net

             -       (496 )
Purchase of property and equipment                              (149 )      (12 )
Purchase of third-party game properties                         (500 )      

Capitalization of software development costs                    (766 )     (560 )
Acquisition of other intangible and other assets                 (99 )     (176 )
Net cash used in investing activities                    $    (1,514 )$ (658 )




                                      -35-
--------------------------------------------------------------------------------




During the nine months ended September 30, 2022, the Company purchased Anime
Battlegrounds X, one of the highest rated games on Roblox, from a third-party
game developer. The total purchase price of $500,000 was capitalized and is
being amortized to cost of revenue over the applicable useful life of 5 years.



Capitalized Internal Use Software Costs.




Software development costs incurred to develop internal-use software during the
application development stage are capitalized and amortized on a straight-line
basis over the software's estimated useful life, which is generally three years.
Software development costs incurred during the preliminary stages of development
are charged to expense as incurred. Maintenance and training costs are charged
to expense as incurred. Upgrades or enhancements to existing internal-use
software that result in additional functionality are capitalized and amortized
on a straight-line basis over the applicable estimated useful life.



Acquisition of Mobcrush.



On June 1, 2021, we completed the Mobcrush Acquisition pursuant to which we
acquired all of the issued and outstanding shares of Mobcrush. At closing, the
Company issued to the former stockholders of Mobcrush an aggregate total
of 12,067,571 shares of common stock and reserved an aggregate total
of 514,633 shares of common stock for issuance pursuant to stock options to be
granted to Mobcrush employees retained in connection with the Mobcrush
Acquisition, resulting in a total of 12,582,204 shares of common stock issued
and reserved as consideration for the Mobcrush Acquisition. Upon completion of
the Mobcrush Acquisition, Mobcrush became a wholly owned subsidiary of the
Company. Refer to Note 4 to the consolidated condensed financial statements
herein for information regarding assets acquired and liabilities assumed in
connection with the Mobcrush Acquisition.



Acquisition of Bannerfy, LTD. On August 24, 2021, the Company completed the
acquisition of Bannerfy, Ltd., ("Bannerfy") pursuant to which the Company
acquired all of the issued and outstanding common shares of Bannerfy. Pursuant
to the Share Purchase Agreement, dated August 11, 2021 (the "Bannerfy Purchase
Agreement"), the Company paid initial  consideration of $2.45 million (the
"Bannerfy Closing Consideration"), as follows: (i) $525,000 in the form of a
cash payment, and (ii) $1.925 million in the form of shares of the Company's
common stock at a price per share of $4.10, the closing price of the Company's
common stock on the date of the Bannerfy Purchase Agreement, as reported on the
Nasdaq Capital Market. Pursuant to the terms of the Bannerfy Purchase Agreement,
$275,000 of the Bannerfy Closing Consideration (the "Holdback Amount"), was
withheld from the Bannerfy Closing Consideration to satisfy any indemnifiable
Losses incurred by the Company (as defined in the Bannerfy Purchase Agreement)
prior to the first anniversary of the Bannerfy Closing Date. The Company
incurred no indemnifiable losses prior to the first anniversary of the Bannerfy
Closing Date, and therefore during the three months ended September 30, 2022,
the Company released to the Sellers the Holdback Amount as follows: (i) $55,000
payable in the form of cash, and (ii) approximately $220,000 in the form of
shares of the Company's common stock at a price of $4.10.



In accordance with the Bannerfy Purchase Agreement, all remaining portions of
the Bannerfy Purchase Price subsequent to the payment of the Bannerfy Closing
Consideration, up to approximately $4.55 million (the "Contingent
Consideration"), is payable upon the achievement of certain revenue and gross
profit thresholds for the remainder of the 2021 fiscal year, and each of the
fiscal years ending December 31, 2022, and December 31, 2023 ("Earnout
Periods").  Refer to Note 4 to the consolidated condensed financial statements
herein for additional information.



Cash Flows from Financing Activities.

Cash flows from financing activities were comprised of the following for the
periods presented (dollars in table in thousands):



                                                Nine Months Ended
                                                  September 30,
                                                2022          2021

Proceeds from issuance of common stock, net $ 320$ 33,390
Proceeds from convertible notes, net

              4,000            -
Payments on convertible notes                      (160 )          -
Proceeds from stock option exercises                  -          111

Net cash provided by financing activities $ 4,160$ 33,501




Convertible Debt.



On May 16, 2022, as summarized above and further described at Note 5, the
Company entered into a securities purchase agreement with three institutional
investors, providing for the sale and issuance of a new series of senior
convertible notes in the aggregate original principal amount of $4,320,000, of
which 8% is an original issue discount.



Equity Financings.



During the nine months ended September 30, 2022, we issued 331,000 shares of
common stock at an average price of $0.97, raising net proceeds of approximately
$320,000, primarily under the Equity Distribution Agreement.



In January 2021, the Company issued 3,076,924 shares of common stock at a price
of $2.60 per share, raising aggregate net proceeds of approximately $8.0
million
, after deducting offering expense totaling $73,000.

In February 2021, the Company issued 2,926,830 shares of common stock at a price
of $4.10 per share, raising aggregate net proceeds of approximately $12.0
million
, after deducting offering expense totaling $70,000.

                                      -36-
--------------------------------------------------------------------------------




In March 2021, the Company issued 1,512,499 shares of common stock at a price of
$9.00 per share, raising aggregate net proceeds of approximately $13.6 million,
after deducting offering expense totaling $72,000.





The offerings described above were made pursuant to an effective shelf
registration statement on Form S-3, which was originally filed with the
Securities and Exchange Commission on April 10, 2020 (File No. 333-237626). The
net proceeds from these offerings are intended to be used for working capital
and other general corporate purposes, including sales and marketing activities,
product development and capital expenditures. The Company may also use a portion
of the net proceeds for the acquisition of, or investment in, technologies,
solutions or businesses.



Contractual Obligations



As of September 30, 2022, except as described below and at Note 5 to the
condensed consolidated financial statements elsewhere herein, we had no
significant commitments for capital expenditures, nor do we have any committed
lines of credit, noncancelable operating leases obligations, other committed
funding or long-term debt, and no guarantees. In June 2020, we terminated the
lease for the majority of our corporate headquarters (approximately 4,965 square
feet). As of September 30, 2022 we maintain approximately 3,200 square feet of
office space, 1650 square feet of which is on a month-to-month basis, and 1550
square feet of which is subject to a two-year lease, commencing on August 1,
2021. The following table lists our material known future cash commitments as of
September 30, 2022 (dollars in thousands):



                                                                Payments Due by Period
                                                         Less than 1                             More than 3
                                           Total            year             1-3 years              years
Operating lease                          $      73$        73     $                -     $           -
Insurance premium financing                    283               283                      -                 -
Total contractual obligations            $     356$       356     $                -     $           -



Off-Balance Sheet Commitments and Arrangements




We have not entered into any off-balance sheet financial guarantees or
other off-balance sheet commitments to guarantee the payment obligations of any
third parties. We have not entered into any derivative contracts that are
indexed to our shares and classified as stockholder's equity or that are not
reflected in our condensed consolidated financial statements included elsewhere
herein. Furthermore, we do not have any retained or contingent interest in
assets transferred to an unconsolidated entity that serves as credit, liquidity
or market risk support to such entity. We do not have any variable interest in
any unconsolidated entity that provides financing, liquidity, market risk or
credit support to us or engages in leasing, hedging or product development
services with us.



                                      -37-
--------------------------------------------------------------------------------



Contingencies



Certain conditions may exist as of the date the condensed consolidated financial
statements are issued, which may result in a loss to the Company, but which will
only be resolved when one or more future events occur or fail to occur. The
Company's management, in consultation with its legal counsel as appropriate,
assesses such contingent liabilities, and such assessment inherently involves an
exercise of judgment. In assessing loss contingencies related to legal
proceedings that are pending against the Company or unasserted claims that may
result in such proceedings, the Company, in consultation with legal counsel,
evaluates the perceived merits of any legal proceedings or unasserted claims, as
well as the perceived merits of the amount of relief sought or expected to be
sought therein. If the assessment of a contingency indicates it is probable that
a material loss has been incurred and the amount of the liability can be
estimated, then the estimated liability would be accrued in the Company's
condensed consolidated financial statements. If the assessment indicates a
potentially material loss contingency is not probable, but is reasonably
possible, or is probable, but cannot be estimated, then the nature of the
contingent liability, together with an estimate of the range of possible loss,
if determinable and material, would be disclosed. Loss contingencies considered
remote are generally not disclosed unless they involve guarantees, in which case
the guarantees would be disclosed.



Recent Accounting Pronouncements

Refer to Note 2 to the accompany condensed consolidated financial statements
contained elsewhere in this Report.



Critical Accounting Estimates



Our unaudited interim condensed consolidated financial statements have been
prepared in accordance with accounting principles generally accepted in the
United States of America. Preparation of these condensed consolidated statements
requires management to make judgments and estimates. Some accounting policies
have a significant impact on amounts reported in these condensed consolidated
financial statements. The SEC has defined a company's critical accounting
policies as the ones that are most important to the portrayal of a company's
financial condition and results of operations, and which require a company to
make its most difficult and subjective judgments. A summary of significant
accounting policies and a description of accounting policies that are considered
critical may be found in the audited financial statements and notes thereto
included in our Annual Report on Form 10-K for the year ended December 31, 2021,
filed with the SEC on March 31, 2022. In addition, refer to Note 2 to the
condensed consolidated financial statements included in this Report. The
following accounting policies were identified during the current period, based
on activities occurring during the current period, as critical and requiring
significant judgments and estimates.



Revenue Recognition



Revenue is recognized when we transfer promised goods or services to customers
in an amount that reflects the consideration to which we expect to be entitled
in exchange for those goods and services. In this regard, revenue is recognized
when: (i) the parties to the contract have approved the contract (in writing,
orally, or in accordance with other customary business practices) and are
committed to perform their respective obligations; (ii) the entity can identify
each party's rights regarding the goods or services to be transferred; (iii) the
entity can identify the payment terms for the goods or services to be
transferred; (iv) the contract has commercial substance (that is, the risk,
timing, or amount of the entity's future cash flows is expected to change as a
result of the contract);and (v) it is probable that the entity will collect
substantially all of the consideration to which it will be entitled in exchange
for the goods or services that will be transferred to the customer.



Transaction prices are based on the amount of consideration to which we expect
to be entitled in exchange for transferring promised goods or services to a
customer, excluding amounts collected on behalf of third parties, if any. We
consider the explicit terms of the revenue contract, which are typically written
and executed by the parties, our customary business practices, the nature,
timing, and the amount of consideration promised by a customer, in connection
with determining the transaction price for our revenue arrangements.



We report revenue on a gross or net basis based on management's assessment of
whether we act as a principal or agent in the transaction and is evaluated on a
transaction-by-transaction basis. To the extent we act as the principal, revenue
is reported on a gross basis net of any sales tax from customers, when
applicable. The determination of whether we act as a principal or an agent in a
transaction is based on an evaluation of whether we control the good or service
prior to transfer to the customer. Where applicable, we have determined that it
acts as the principal in all of its advertising and sponsorships, content and
direct to consumer revenue streams, except in situations where we utilize a
reseller partner with respect to direct advertising sales arrangements.



                                      -38-
--------------------------------------------------------------------------------




We generate revenue from (i) advertising, serving as a marketing channel for
brands and advertisers to reach their target audiences of gamers across our
network, (ii) content, curating and distributing esports and gaming-centric
entertainment content for our own network of digital channels and media and
entertainment partner channels and (iii) direct to consumer offers including
digital subscriptions, in-game digital goods, and gameplay access fees.



Revenue billed or collected in advance is recorded as deferred revenue until the
event occurs or until applicable performance obligations are satisfied.

Advertising and Sponsorships:




Advertising revenue primarily consists of direct sales activity along with sales
of programmatic display and video advertising units to third-party advertisers
and exchanges. Advertising arrangements typically include contract terms for
time periods ranging from several days to several weeks in length.



For advertising arrangements that include performance obligations satisfied over
time, customers typically simultaneously receive and consume the benefits under
the arrangement as we satisfy our performance obligations, over the applicable
contract term. As such, revenue is recognized over the contract term based upon
estimates of progress toward complete satisfaction of the contract performance
obligations (typically utilizing a time, effort or delivery-based method of
estimation). Revenue from shorter term advertising arrangements that provide for
a contractual delivery or performance date is recognized when performance is
substantially complete and or delivery occurs. Payments are typically due from
customers during the term of the arrangement for longer-term campaigns, and once
delivery is complete for shorter-term campaigns.



Sponsorship revenue arrangements may include exclusive or non-exclusive title
sponsorships, marketing benefits, official product status exclusivity, product
visibly and additional infrastructure placement, social media rights, rights to
on-screen activations and promotions, display material rights, media rights,
hospitality and tickets and merchandising rights. Sponsorship revenue also
includes revenue pursuant to arrangements with brand and media partners, retail
venues, game publishers and broadcasters that allow our partners to run amateur
esports experiences, and or capture specifically curated gameplay content that
is customized for our partners' distribution channels. Sponsorship arrangements
typically include contract terms for time periods ranging from several weeks or
months to terms of twelve months in length.



For sponsorship arrangements that include performance obligations satisfied over
time, customers typically simultaneously receive and consume the benefits under
the agreement as we satisfy our performance obligations, over the applicable
contract term. As such, revenue is recognized over the contract term based upon
estimates of progress toward complete satisfaction of the contract performance
obligations (typically utilizing a time, effort or delivery-based method of
estimation). Payments are typically due from customers during the term of the
arrangement.



Revenue from sponsorship arrangements for one-off branded experiences and/or the
development of content tailored specifically for our partners' distribution
channels that provide for a contractual delivery or performance date, is
recognized at a point in time, when performance is substantially complete and or
delivery occurs.



Content Sales:



Content-related revenue is generated in connection with our curation and
distribution of esports and entertainment content for our own network of digital
channels and media and entertainment partner channels. We distribute three
primary types of content for syndication and licensing, including: (1) our own
original programming content, (2) user generated content ("UGC"), including
online gameplay and gameplay highlights, and (3) the creation of content for
third parties utilizing our remote production and broadcast technology.



For content arrangements that include performance obligations satisfied over
time, customers typically simultaneously receive and consume the benefits under
the arrangement as we satisfy our performance obligations, over the applicable
contract term. As such, revenue is recognized over the contract term based upon
estimates of progress toward complete satisfaction of the contract performance
obligations (typically utilizing a time, effort or delivery-based method of
estimation). Revenue from shorter-term content sales arrangements that provide
for a contractual delivery or performance date is recognized when performance is
substantially complete and or delivery occurs. Payments are typically due from
customers during the term of the arrangement for longer-term campaigns, and once
delivery is complete for shorter-term campaigns.



                                      -39-
--------------------------------------------------------------------------------



Direct to Consumer:


Direct to consumer revenue primarily consists of digital subscription fees,
in-game digital goods, and gameplay access fees. Subscription revenue is
recognized in the period the services are rendered. Payments are typically due
from customers at the point of sale.




Platform Generated Sales Transactions. Our Mobcrush subsidiary generates in-game
Platform sales revenue via digital goods sold within the platform, including
cosmetic items, durable goods, player ranks and game modes, leveraging the
flexibility of the Microsoft Minecraft Bedrock platform, and powered by the
InPvP cloud architecture technology platform. Revenue is generated when
transactions are facilitated between Microsoft and the end user, either via
in-game currency or cash.



Revenue for digital goods sold on the platform is recognized when Microsoft (our
partner) collects the revenue and facilitates the transaction on the platform.
Revenue for such arrangements includes all revenue generated, bad debt, make
goods, and refunds of all transactions managed via the platform by Microsoft.
The revenue is recognized on a monthly basis. Payments are made to the Company
monthly based on the reconciled sales revenue generated.



We make estimates and judgments when determining whether we will collect
substantially all of the consideration to which we will be entitled in exchange
for the goods or services that will be transferred to the customer. We assess
the collectability of receivables based on several factors, including past
transaction history and the creditworthiness of our customers. If it is
determined that collection is not reasonably assured, amounts due are recognized
when collectability becomes reasonably assured, assuming all other revenue
recognition criteria have been met, which is generally upon receipt of cash for
transactions where collectability may have been an issue. Management's estimates
regarding collectability impact the actual revenue recognized each period and
the timing of the recognition of revenue. Our assumptions and judgments
regarding future collectability could differ from actual events and thus
materially impact our financial position and results of operations.



Depending on the complexity of the underlying revenue arrangement and related
terms and conditions, significant judgments, assumptions and estimates may be
required to determine each parties rights regarding the goods or services to be
transferred, each parties performance obligations, whether performance
obligations are satisfied at a point in time or over time, estimates of
completion methodologies, the timing of satisfaction of performance obligations,
and the appropriate period or periods in which, or during which, the completion
of the earnings process occurs. Depending on the magnitude of specific revenue
arrangements, if different judgments, assumptions and estimates are made
regarding revenue arrangements in any specific period, our periodic financial
results may be materially affected.



Accounting for Business Combinations




Acquisition Method.  Acquisitions that meet the definition of a business
under ASC 805 are accounted for using the acquisition method of accounting.
Under the acquisition method of accounting, assets acquired, liabilities
assumed, contractual contingencies, and contingent consideration, when
applicable, are recorded at fair value at the acquisition date. Any excess of
the purchase price over the fair value of the net assets acquired is recorded as
goodwill. The application of the acquisition method of accounting requires
management to make significant estimates and assumptions in the determination of
the fair value of assets acquired and liabilities assumed in connection with the
allocation of the purchase price consideration to the assets acquired and
liabilities assumed. Transaction costs associated with business combinations are
expensed as incurred and are included in general and administrative expense in
the consolidated statements of operations. Contingent consideration, if any, is
recognized and measured at fair value as of the acquisition date.



Cost Accumulation Model.  Acquisitions that do not meet the definition of a
business under ASC 805 are accounted for as an asset acquisition, utilizing a
cost accumulation model. Assets acquired and liabilities assumed are recognized
at cost, which is the consideration the acquirer transfers to the seller,
including direct transaction costs, on the acquisition date. The cost of the
acquisition is then allocated to the assets acquired based on their relative
fair values. Goodwill is not recognized in an asset acquisition. Direct
transaction costs include those third-party costs that can be directly
attributable to the asset acquisition and would not have been incurred absent
the acquisition transaction.



Contingent consideration, representing an obligation of the acquirer to transfer
additional assets or equity interests to the seller if future events occur or
conditions are met, is recognized when probable and reasonably estimable.
Contingent consideration recognized is included in the initial cost of the
assets acquired, with subsequent changes in the recorded amount of contingent
consideration recognized as an adjustment to the cost basis of the acquired
assets. Subsequent changes are allocated to the acquired assets based on their
relative fair value. Depreciation and/or amortization of adjusted assets are
recognized as a cumulative catch-up adjustment, as if the additional amount of
consideration that is no longer contingent had been accrued from the outset of
the arrangement.



Contingent consideration that is paid to sellers that remain employed by the
acquirer and linked to future services is generally considered compensation cost
and recorded in the statement of operations in the post-combination period.



                                      -40-
--------------------------------------------------------------------------------



GoodwillGoodwill represents the excess of the purchase price of the acquired business
over the acquisition date fair value of the net assets acquired. Goodwill is
tested for impairment at the reporting unit level (operating segment or one
level below an operating segment) on an annual basis (December 31) and between
annual tests if an event occurs or circumstances change that would more likely
than not reduce the fair value of a reporting unit below its carrying value. We
consider our market capitalization and the carrying value of our assets and
liabilities, including goodwill, when performing our goodwill impairment tests.
We operate in one reporting segment.



If a potential impairment exists, a calculation is performed to determine the
fair value of existing goodwill. This calculation can be based on quoted market
prices and / or valuation models, which consider the estimated future
undiscounted cash flows resulting from the reporting unit, and a discount rate
commensurate with the risks involved. Third-party appraised values may also be
used in determining whether impairment potentially exists. In assessing goodwill
impairment, significant judgment is required in connection with estimates of
market values, estimates of the amount and timing of future cash flows, and
estimates of other factors that are used to determine the fair value of our
reporting unit. If these estimates or related projections change in future
periods, future goodwill impairment tests may result in charges to earnings.



When conducting the Company's annual or interim goodwill impairment assessment,
we initially perform a qualitative evaluation of whether it is more likely than
not that goodwill is impaired. In evaluating whether it is more likely than not
that the fair value of our reporting unit is less than its carrying amount, we
consider the guidance set forth in ASC 350, "Intangibles Goodwill and Other,"
("ASC 350") which requires an entity to assess relevant events and
circumstances, including macroeconomic conditions, industry and market
considerations, cost factors, financial performance and other relevant events or
circumstances.


September 30, 2022 Goodwill Impairment Testing

At September 30, 2022, prior to the completion of our goodwill impairment
testing, the goodwill balance totaled $50.3 million.




At September 30, 2022, from a qualitative standpoint, we considered the
Company's history of reported losses and negative cash flows from operating
activities, and also considered the sustained downturn in industry and
macroeconomic conditions, including inflation and reductions in advertising
spending and the sustained downturn of the broader mid-cap and micro-cap equity
markets in 2022. We also considered that the Company experienced significant
inorganic and organic growth in fiscal 2021, including the impact of the
acquisitions of Mobcrush, Bannerfy and Superbiz on our premium advertising
inventory, product offerings to advertisers, current period revenue recognized
and future revenue generating opportunities. Given the Company's recent
significant growth management does not believe that the current market
capitalization of the Company is indicative of any fundamental change in the
Company's underlying business or future prospects as of the measurement date.



                                      -41-
--------------------------------------------------------------------------------




However, the Company's stock price has been volatile, and the volatility
continued during the three months ended September 30, 2022, declining 34% to
$0.68 as of September 30, 2022, reflecting a market capitalization that was
approximately 38% of the Company's September 30, 2022 net book value. To assess
whether the decline in our market capitalization was an indicator requiring an
interim goodwill impairment test, we considered the significance of the decline
and the length of time our common stock has been trading at a depressed value
along with the macro factors described above. The significance of the decline is
consistent with the broader microcap market. As of September 30, 2022 the
decline in our stock price and other factors were deemed to be sustained, and
therefore a triggering event requiring a goodwill impairment test as of
September 30, 2022 was deemed to have occurred.



We utilized the market capitalization of the Company as of September 30, 2022, a
Level 1 input as described above, to estimate the fair value of the Company's
single reporting unit. The estimated market capitalization was determined by
multiplying our September 30, 2022 stock price and the common shares outstanding
as of September 30, 2022. The market capitalization approach was utilized to
estimate the fair value of our single reporting unit as of September 30, 2022
due to significance of the decline in stock price as of September 30, 2022,
resulting in a market capitalization that was 38% of the net book value of our
single reporting unit. Based on the analysis, the estimated fair value of our
reporting unit was $25.2 million, compared to a carrying value of our single
reporting unit of $67.3 million as of September 30, 2022. As such, the fair
value of our single reporting unit was deemed to be below its carrying value as
of September 30, 2022, resulting in a goodwill impairment charge of $42.0
million, which is reflected in the condensed consolidated statement of
operations for the three and nine months ended September 30, 2022.



Relaxed Ongoing Reporting Requirements




Upon the completion of our initial public offering, we elected to report as an
"emerging growth company" (as defined in the JOBS Act) under the reporting rules
set forth under the Exchange Act. For so long as we remain an "emerging growth
company," we may take advantage of certain exemptions from various reporting
requirements that are applicable to other Exchange Act reporting companies that
are not "emerging growth companies," including but not limited to:



? not being required to comply with the auditor attestation requirements of

      Section 404 of the Sarbanes-Oxley Act;



? taking advantage of extensions of time to comply with certain new or revised

      financial accounting standards;



? being permitted to comply with reduced disclosure obligations regarding

      executive compensation in our periodic reports and proxy statements; and




   ?  being exempt from the requirement to hold a non-binding advisory vote on

executive compensation and stockholder approval of any golden parachute

      payments not previously approved.




We are subject to ongoing public reporting requirements that are less rigorous
than Exchange Act rules for companies that are not "emerging growth companies,"
and our stockholders could receive less information than they might expect to
receive from more mature public companies.



We expect to take advantage of these reporting exemptions until we are no longer
an emerging growth company. We will remain an "emerging growth company" for up
to five years, although if the market value of our Common Stock that is held by
non-affiliates exceeds $700 million as of any June 30 before that time, we would
cease to be an "emerging growth company" as of the following December 31.



                                      -42-

——————————————————————————–

© Edgar Online, source Glimpses

Leave a Reply

Your email address will not be published. Required fields are marked *