Sony is burning every bridge it can to counter Microsoft’s Activision deal

Debates over Microsoft’s $69 billion acquisition of Activision Blizzard have reached new and dramatic heights after the release of a lengthy rebuttal penned by Sony and recently shared by the UK’s Competition and Markets Authority (CMA) as part of its ongoing investigation into the merger. The short version is this: Sony is now taking shots at basically everyone, including itself, in a bid to counter the deal, and Microsoft is also proudly making itself look bad.

Sony’s fundamental argument hasn’t changed much since the last time we heard from it. It claims that Microsoft obtaining Activision Blizzard, and the Call of Duty IP in particular, “poses a threat to an industry enjoyed by hundreds of millions” at a “critical ‘inflection point’ in [the industry’s] evolution.” Sony is seemingly referring to the new console generation as well as the recent boom of acquisitions, which it has also been a major part of, though it hasn’t dropped $70 billion on somebody. 

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