Burberry and Minecraft have collabed to make the most boring merch I’ve seen in a while

Gaming is kind of cool now. I say kind of because even some celebrities like Henry Cavill get some flack on talk shows for liking games (opens in new tab), but other industries have started to think of it like a fun creative opportunity. Riot Games really excels at bringing in other mediums like music into its work while Minecraft has been going in on fashion this year. But its new Burberry collaboration is just kind of meh. 

I love it when gaming and fashion intersect. I’m not talking about just t-shirts with a logo on, but I mean genuine collaborations between games and fashion outlets. Incorporating characters into designs, making logos look good or just making clothes, bags, or shoes that thematically show off the ideas behind a gaming IP. This Minecraft x Burberry collection is just more logos on expensive clothes. 

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